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Story of Smokey

Explore Smokey Bear’s History

Smokey Bear leans on his mailbox and reads a letter.

Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

2020
2020: Billboard
A billboard of Smokey the Bear saying "Grasslands are Great Lands. Help Prevent Wildfires."
A billboard of Smokey the Bear saying "Grasslands are Great Lands. Help Prevent Wildfires."
2020: Billboard
A billboard of Smokey the Bear saying "Let's Keep This Land Grand. Only You Can Prevent Wildfires."
A billboard of Smokey the Bear saying "Let's Keep This Land Grand. Only You Can Prevent Wildfires."
2020: Billboard
A billboard of Smokey the Bear saying "Protect the Wetlands, Woodlands & Wildlife. Prevent Wildfires."
A billboard of Smokey the Bear saying "Protect the Wetlands, Woodlands & Wildlife. Prevent Wildfires."
2020: Billboard
A Billboard of Smokey the Bear saying "Protect America's Heartland. Help Prevent Wildfires."
A Billboard of Smokey the Bear saying "Protect America's Heartland. Help Prevent Wildfires."
2020: Billboard
A billboard of Smokey saying "From the Mountains to the Valleys. Help Prevent Wildfires."
A billboard of Smokey saying "From the Mountains to the Valleys. Help Prevent Wildfires."
2020: Billboard
A billboard of Smokey the Bear saying "Love Thy Neighborhood. Help Prevent Wildfires."
A billboard of Smokey the Bear saying "Love Thy Neighborhood. Help Prevent Wildfires."