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Story of Smokey

Explore Smokey Bear’s History

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Since 1944, Smokey’s been working hard to inspire Americans to prevent wildfires. Follow his history here through memorabilia and print, radio and TV messages.

1941
1941: One of the first Forest Fire Prevention Campaign posters
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1944
1944: Pre-Smokey Forest Fire Prevention Poster
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1944: Smokey's first appareance on a Forest Fire Prevention campaign poster
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1945
1945: Stamps
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1946
1946: Stamps
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1946: Stamps
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1946: Posters
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1947
1947: Stamps
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1947: U.S. & State Forest Services Stamp
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1947: U.S. & State Forest Services Stamp
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1948
1948: U.S. & State Forest Services Stamp
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1949
1949: U.S. & State Forest Services Stamp
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1949: Campaign to Prevent Forest, Woods, and Range Fires
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1950
1950: Art Linkletter Radio Commercial
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1950: Ward Bond Radio Commercial
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1950: Posters
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1950: Ladies Home Journal
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1950: Bing Crosby Radio Commercial
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1950: Roy Rogers Radio Commercial
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1950: Dale Robertson Radio Commercial
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1950: James Arness Radio Commercial
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1950: Clint Walker Radio Commercial
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1952
1952: U.S. & State Forest Services Stamp
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1953
1953: U.S. & State Forest Services Stamp
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1953: U.S. & State Forest Services Stamp
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1953: Posters
One Careless Match
1953: Posters
Posters
1953: Posters
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1954
1954: U.S. & State Forest Services Stamp
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1958
1958: Golden Smokey Award
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1959
1959: Posters
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1959: U.S. & State Forest Services Stamp
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1959: Posters
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1960
1960: U.S. & State Forest Services Stamp
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1960: Dinah Shore Radio Commercial
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1960: Walter Brennan Radio Commercial
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1960: Willard Waterman Radio Commercial
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1960: Billy Gray Radio Commercial
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1960: Broderick Crawford Radio Commercial
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1960: Barbara Stanwyck Radio Commercial
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1961
1961: Smokey Bear 20th Anniversary
20th year
1962
1962: U.S. & State Forest Services Stamp
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1962: The Smokey Bear Story
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1964
1964: Posters
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1966
1966: Posters
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1967
1967: Thanks Folks
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1968
1968: U.S. & State Forest Services Stamp
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1968: Kukla and Ollie
1968: Rod Serling
1969
1969: Bomb in the Forest
1969: The Deadliest Animal
1970
1970: Register & Complaint
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1970: Slow Burn
1971
1971: Smokey Bear Poster
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1971: Wrist Watch
1971: Burning Picture
1971: Smokey Bear Poster
1972
1972: Whose Garden Was This
1972: Burning Drawing
1973
1973: Babes in the Woods
1973: America the Ugly
1973: Jonathan Winters
1973: If you Knew it was Me...
1974
1974: Thanks from All of Us
1974: Cub Scouts / Brownies
1974: Matchbook
1974: Poster
Think
1975
1975: The Chipmunks Radio Commercial
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1975: Poster
Thanks For Listening
1975: As You Know...
1975: Great Americans
1975: Smokey Works Hard...
1975: The Forest Is Still Here
1975: Great Americans Radio Commercial
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1975: America the Ugly Radio Commercial
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1975: Ray Charles Radio Commercial
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1975: Forest Legend Radio Commercial
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1976
1976: Poster
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1976: Smokey Bear Stickers
Smokey's Friends
1976: Burning Match
1976: Causes
1976: Happy Birthday Radio Commercial
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1976: Smokey Bear Stickers
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1977
1977: Only You
1978
1978: Poster
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1978: Rita Racoon
1978: Dummy
1979
1979: Because of You
1979: Only You Can Prevent Forest Fires
1980
1980: Junior Forest Ranger Handbook
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1980: Poster
Remember You're Among Friends
1980: You're Among Friends
1980: Painted Matches
1980: Painted Matches
1980:  Reasoning Radio Commercial
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1981
1981: City Tree
1982
1982: Poster
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1983
1983: Poster
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1983: Happy 40th Birthday
1983: Man Discovered Fire
1983: Ray Charles
1984
1984: Poster
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1984: Poster
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1985
1985: Poster
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1985: Being Careless with Fire...
1985: Spock Radio Commercial
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1985: Happy Birthday Animals Radio Commercial
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1985: The Grateful Dead Radio Commercial
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1985: Cheech and Chong Radio Commercial
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1985: B.B. King Radio Commercial
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1987
1987: Poster
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1987: Barbara Mandrell Radio Commercial
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1988
1988: We've Always Wondered...
1989
1989: Do Trees Think?
1990
1990: Animal Faces
1990: Animal Faces
1990: Animal Faces (kids)
1991
1991: Bluegrass Radio Commercial
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1991: Ted Nugent Radio Commercial
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1991: Cigarette Butt
1992
1992: Bookmark
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1992: Hello
1993
1993: Birthday Candles Radio Commercial
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1993: Force of Habit
1993: Birthday Children Radio Commercial
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1994
1994: Posters
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1994: Posters
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1995
1995: Posters
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1995: Wildfire - Over 2 million...
1995: Every Second of Every Minute of Every Day
1995: Smokey Bear Says
1995: We Know We Can Count on You
1995: Over 2 million acres...
2000
2000: Ranger & Deer Radio Commercial
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2001
2001: Posters
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2001: Posters
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2004
2004: Posters
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2004: Posters
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2004: Posters
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2004: Posters
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2004: Posters
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2011
2011: Only You Full Page Magazine Ad
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2011: Only You Billboard
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2011: 9 out of 10 Bus Shelter
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2013
2013: Badges
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2013: Ghost Flames
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2016
2016: Dragging Chains
2017
2017: Burning Debris
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2017: Burning Debris
2017:  Lit Extinguish It
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2017: Fire Pit
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2017: Hot Coals
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2019
2019: For the Love of the Outdoors
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2019: Love Thy Neighborhood
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