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Smokey's Name

In 1952 Steve Nelson and Jack Rollins wrote the anthem that would cause a debate among Smokey enthusiasts for the next several decades. In order to maintain the correct rhythm, the writers added a "the" between "Smokey" and "Bear". As testament to the song's popularity, Smokey Bear became known as "Smokey The Bear" to many adoring fans, but in actuality his name never changed, and he is still known correctly as Smokey

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A sample of forest fire prevention posters before Smokey
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Other Points of interest: Campain History