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Smokey Bear tipping his ranger hat while standing in front of a scenic mountain backdrop. A vintage camper van and a station wagon are parked on the side of a winding road, suggesting an outdoor adventure or camping trip.

Join Smokey Bear in Protecting Our Forests and Grasslands

Only You Can Prevent Wildfires

Nearly 9 out of 10 wildfires are caused by people and could have been prevented.

Wildfire Prevention Tips

Do your part and protect our nation’s wildlands from unwanted human-caused fires by following Smokey's wildfire prevention tips.

A person dressed in a Smokey Bear costume interacts with three children on a grassy area, with the Washington Monument visible in the background.
Smokey costume with kids, National Mall, Washington, D.C. 1959

The Story of Smokey Bear

For more than 80 years, Smokey Bear has taught generations of Americans about the importance of wildfire prevention. His powerful message, “Only you can prevent wildfires,” is at the heart of the longest-running public service announcement (PSA) campaign in U.S. history. Smokey has become a pillar in the protection of our nation’s wildlands and an American icon.

Smokey Through the Decades

PSA (2024)
Smokey Bear

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